After last week’s “How Authentic is Your Business?” call, I heard from many of you that this concept of the relationship business model is really pulling you towards learning more.
And that doesn’t surprise me, because right now many creative entrepreneurs are being challenged through their business. The thing is that your business is actually pointing you in its next direction through these challenges. You can only create AUTHENTIC, sustainable change if you have learned how to recognize and interpret their messages.
Now that we have exited the Information Overload Era, one of the things that is ready to be addressed is the structure you build your business on. Your visions, ideas and contributions need to have the right structure in order to take form in the physical world. As an idea or a vision, it’s still in energy form, and needs the right structure to be manifested in the physical world. This is a significant source in the challenges many authentic businesses face as they build or re-build.
Many creative entrepreneurs aren’t even aware that there are different options to the business model they choose. Many of you have not ever heard of the relationship business model.
Let’s go back to the Information Overload Era for just a moment so that I can give you a real life example to truly understand what’s ready to happen for YOUR business now. Think back just a few months ago, when most of the “teachers” were teaching on the phone to hundreds, even thousands of listeners. You would receive back-up lines in case you couldn’t get into the call, right.
This is also the era where we saw business owners working with multiple coaches, in multiple programs, on multiple FREE teleclasses in any given week, part of a few different masterminds, etc.
Now, remember that creativity only happens through FOCUSED energy, not scattered energy. Yet with all these voices and messages coming in, it’s easy to see that there couldn’t be a lot of focus happening, right?
Well, that’s only the first layer of what was going on. These teachers were also serving as the model for many creative entrepreneurs to build their business on. This model became the structure through which your visions and ideas were to take form in the physical world. For many, something was not quite right though.
Whether these teachers were modeling for you consciously or not is beside the point. The point is that for many creative entrepreneurs, this model became the antithesis of the corporate definition of success, and appeared to be the right choice. Except that you had more than one choice, you just didn’t know it.
If this model worked for you, I know you wouldn’t be reading these words right now, so I’m pretty confident to say that some wasn’t quite right in your experience. That is because you inadvertently were experiencing a misalignment of energy between the inside and the outside, and the structure was not aligned with your vision and ideas.
This is why I’m introducing you to the relationship business model, which focuses more on quality than on quantity. It’s not about how many people you can get on your list or to sign up for your programs. It goes deeper than that.
This model takes into account the building and deepening of relationship between you and your clients. It’s actually part of the model so that the clients who do come to you are the “right” fit on multiple levels, you are able to shine your authentic light, and you and your clients actually grow together, along with your business.. Oh, let me add, that’s a healthy growth.
Does the relationship model intrigue you? Do you want to learn more about it? Listen to one of our Replay Events for the “How Authentic is YOUR Business” call this week. The Creative Entrepreneurs Collaborative, which will teach you more about this model, and how to bring it into YOUR AUTHENTIC business beginning next Tuesday.
The relationship model is the structure that allows what’s authentic for you on multiple levels; it’s not just about business as usual. I look forward to introducing and modeling this powerful model for you so that you can really begin to “get” what’s happening, and apply it to your own authentic business.
Create your own personal breakthrough energy, and be a co-creator in the community breakthrough energy that’s happening at my blog. Let us know what you experience as you see, but can’t touch that breakthrough energy, and what is on the other side of it.
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